Life events

Are we ‘like’ addicted?



Last week I was watching “Nosedive”, which is the first episode of the third season of the series Black Mirror.

The episode is set in a world where people can rate each other from one to five stars for every interaction they have, and which can impact their socioeconomic status. Lacy, a young woman overly obsessed with her ratings; she finds an opportunity to elevate her ratings greatly and move into a more luxurious residence after being chosen by her popular childhood friend as the maid of honour for her wedding. Her obsession leads to several mishaps on her journey to the wedding that culminate in a rapid reduction in her ratings. (by Wikipedia)

While I watched the episode, I thought about the way we are dealing with social media; the amount of likes, shares and the kind of information we post. At the end of the episode, I decided to check everything that I shared so far. Slowly, I started deleting pictures, posts and ‘tiding up’ my Facebook and Instagram.

It took me a lot of courage to delete my Twitter account. After all, I won’t have those likes anymore but If I want, I have 30 days to change my mind and get back to my 75 followers.

Anyway, my point is: how do you feel about your social media life? Yes, it is your life. Think about it: you wake up and check your feed before saying Good Morning to your husband/wife/kids, you know, the real people.


You go to a meeting or party and take an Uber and at the end of the journey, you are rating the driver and he is rating you, just like in “Nosedive”.

You are good or bad based on people’s opinion. It’s not about your values, is about how you present yourself online.

If your rate is too low, maybe the Uber won’t take your ride and you will end up taking the night bus back home, which, so far, doesn’t judge you by stars.

The more I thought about the subject, the more pictures I deleted. I was trying to understand what is the reason of sharing so much?

When someone that I just met, wants to be my ‘friend’, the person can quickly track my life, since I joined the platform. You can see my days at University, my family pictures, my holidays and parties, my favourite foods and the selfies at the gym. By those pictures, the person ‘build my persona’ and rate me.

Am I good enough to be your virtual friend?

You accept that friend’s request and the person NEVER talks to you. So what is the point? Are we accepting this because we want more followers and likes? Are we enjoying this voyeurism? Are we being genuine or we are sharing content to make your life looks desirable? Are you that cool?

Has anyone written you a recommendation on LinkedIn? If not, better to ask someone ASAP or you will end up alone, with no friends, no cool job…

It will be only you and your phone.

Wait a minute.

That’s us! Look around, everyone is living in their bubble, checking their social media feeds. Doing maybe 50/100 likes a day.

New pair of trainers (LIKE)
Monday fancy coffee (HEART)
Baby dress (comment: so cuteee)
Dogs toys (HAHA)
Healthy food (LIKE)
New haircut (of course I LIKE)

Likes, likes likes… do you really like everything that you like?

Today, the breaking news was ’50 million Facebook profiles harvested for Cambridge Analytica to target American votes at Trump’s election’. The company is accused of manipulating part of the US electorate with ads driven by their profiles.

Do you agree that all the information you share with your beloved virtual friends has being used as data to influence people’s, company’s or national elections? By the way, without your permission.

Do you think is okay to see only kids ads just because you had a baby and probably, are posting and liking more things related to this subject?

Maybe you like dogs too, but you don’t have one yet, so why you will see ads for puppies? No, you need diapers ads. You’ve being dealing with a lot of sh*t recently. That is your life and all your friends are liking it.

To conclude, I just want to say, be wiser and cautious. Social Media is the most powerful form of marketing and market research the world has ever seen.

Promote your skills and your passions but don’t sell your soul to the devil.

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Life events

Did you know that?

Vik Nanda

Sometimes I want my life to speed up. It’s that anxiety of anticipating the future.

Last night, for example, I couldn’t chill and watch a film because I thought I was wasting my time.

How this could be possible?


Basically, the reason is that I push myself too hard. Society pushes us a lot too. Think about it.

We have to have an opinion about everything: politics, economy, abortion, racism, feminism, war, terrorism, Brexit, celebrities, nuclear weapons, global warming, homophobia…

It seems that we should know what to say and please people at the same time: In Brazil, if your friends are left wing, talk about Dilma, if they are right, talk about the new government (not exactly about Michel Temer).

You have to know about everything at any minute. If till now you don’t know what a hashtag is, you will never find a job in your L-I-F-E.

You have to know everything in acronyms as well. DNA and BMW are things from the past. You need to understand what it means: SEO, DOP, VP, CEO, PPC, PPV, MD, MBA, HBO, BFI, G-8, RSL, VR, T2…

You have to follow trends: you have to be slim, proactive, funny, well-dressed, have to have the newest iPhone. Ahh! You just cut the lactose, has to be vegan, or use biodegradable products. You have to explore the world and be successful. You have to go the trendiest Japanese Restaurant New York, otherwise you haven’t been to New York, “My dear”.

With all of this in mind, can you answer to a simple question:

Who are you?

I asked myself last night and realized I was going mad because I don’t know E-V-E-R-Y-T-H-I-N-G.

And…You know what? I don’t care anymore. I live Carpe Diem. 🙂


So to make a statement:

I have no opinion about Zika virus.
I don’t know where Azerbaijan is on the world map.
I’m not going to stop eating meat.
I don’t like electronic music.
I didn’t vote for Brexit.
I have an old Samsung phone.

“I know one thing; that I know nothing” – Socrates

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Life events

The Real You – with a great inspiring short video


Very often I am in doubt about what I am doing and which direction life will take me.

I try to find deeply inside what it really means to be me. Sometimes I get confused but a lot of times I do know who I am and I feel proud to be who I am.

You have the power to achieve anything you want

Today I want to share with you a 3m58s video from Alan Watts, an English writer, philosopher and speaker.

The video made me think about so many important things like life, the interaction between people and who we are.

If you are busy or not in the mood or time to watch 3m58s, I selected my three favourite quotes. (But honestly, watch it… you will understand me)

“What you do is what the whole Universe is doing at the place you call here and now.”

“The real you is not a puppet which life pushes around; the real, deep down you is the whole Universe”

“Doesn’t it really astonish you that you are this fantastically complex thing?”

I hope it inspires you too.

Happy Monday!

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The best trip in the world…


…happens in our mind.

A summer day in Leblon

Our thoughts can take us anywhere. Nothing is so powerful than our mind. Recently, I have been thinking a lot about this beach in Rio de Janeiro called Leblon.

Leblon at night

While in real life the majority of Europeans are going for their summer vacation, I am wondering about my Brazilian waves and waiting for the end of the year to make this trip to come true.

the waves

A ‘Pineapple man’ selling fruit slices

The sea has an incredible power over me. It renews my soul, teaches me to have boundaries and brings me peace. With the sun on my face, I see myself floating with no hurry to leave the water.

When I get back to reality, I realize that happiness is simple.

A man collecting coconuts

Family choosing a balloon

Even the dogs enjoy the walk and the view

“Somewhere, someone is happier with less than ou have” – Unknown

Where do your thoughts take you? Does it take to a happy place? 🙂

Have a lovely and positive Sunday,

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Life events

Are you smart or hard worker?

Smart Girl by Steven Depolo

Today I caught myself thinking about my intelligence, or perhaps the lack of it.

Unfortunately, I am not the kind of person who can explain the world history as if I was gossiping with a friend. Either I don’t know how to write a analysis about the world economy or debate about politics.

Hi, I know everything, let me Google it

I struggle to remember the films I’ve watched or books I’ve read. I forget stories, I can’t remember author’s or characters names. To solve complex mathematical problems I call my dad.

1+1 = DAD

Let me be honest with you, in my self-assessment it seems that I live in between knowledge and forgetfulness.

I read some articles about my ‘condition’ in magazines and figured out some of the mysteries between being smart and being a hard worker.

The smart person thinks there is a need to prove to the world that he/she knows everything. The problem is that, the harder someone tries, more frustrated they become when results are not achieved.

On the other hand, the hardworking person – which I believe I am – fulfils tasks, accept mistakes, imperfection and feels pleased to deliver a good job. This person sees every task as a challenge and thinks of the best way to solve a problem. This is what it means to be practical.

I may take longer than others to achieve my goals but I go for it

When I struggle with maths problems, I call my father who is a mathematician.

When I can’t remember the name of a film, I call a friend who seems to have a hard drive instead of a brain.

The important thing is to be humble.

I do not mind saying, “I do not know”, because I finish the sentence with “but I can try.”

Honesty and effort open doors.

That’s why we are here for…

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